One of the newer terms you may have heard being referred to by an SEO company such as seoperthexperts.com.au when discussing how to optimise your website for better rankings is cloud hosting. Now, this does not mean your website is stored on fluffy white clouds floating across the sky, but rather, it is hosted across multiple servers located in numerous locations around the world. This differs from the type of hosting you are most likely familiar with, where websites are hosted in a single server location.
There are several advantages that cloud hosting provides, and most of them can be a positive influence on your SEO, and ultimately your rankings on Google. Here are five reasons why that is the case.
Hosting In Multiple Locations Means Your Website’s Servers Are Closer To Users
Your website is accessible across the world, but you must also be aware that there are certain countries where you are most likely to see visitors access your website. These will be the main English speaking countries including the USA, UK, Australia, Canada, New Zealand, and Ireland.
With your cloud hosting company having servers in those main countries your website gains approval from Google as one of its ranking factors is related to the proximity of a website’s hosting server to those who are searching for and accessing that website.