5 Reasons Cloud Hosting Can Improve Your Rankings On Google
Cloud hosting is one of the newer terms you may have heard being referred to by an SEO consultant when discussing how to optimise your website for better rankings. Now, this does not mean your website is stored on fluffy white clouds floating across the sky; rather, it is hosted across multiple servers in numerous locations worldwide. This differs from the hosting you are most likely familiar with, where websites are hosted at a single server location.
There are several advantages that cloud hosting provides, and most of them can have a positive influence on your SEO and, ultimately, your rankings on Google.
Here are five reasons why that is the case:
Hosting In Multiple Locations Means Your Website’s Servers Are Closer To Users
Your website is accessible worldwide, but you must also be aware that certain countries are where you are most likely to see visitors access your website. The main English-speaking countries will be the USA, UK, Australia, Canada, New Zealand, and Ireland.
With your cloud hosting company having servers in those main countries, your website gains approval from Google as one of its ranking factors is related to the proximity of a website’s hosting server to those who are searching for and accessing that website.
Cloud Hosting Can Mean Page Load Speeds Are Faster
Most cloud hosting services employ a Content Delivery Network (CDN) which means the content is delivered faster and thus page load speeds are also faster as a result. Bear in mind, Google measures each website’s page load speed as part of its ranking algorithm and that time has an impact on rankings. Specifically, fast pages will help a website’s ranking and conversely slow pages will harm a website’s ranking.
Your Website’s Uptime Is Maximised
Many regard this as one of the primary reasons to switch to cloud hosting. In principle, if your website is hosted on just one server, if it develops a problem, the risk is your website may go down and therefore be inaccessible. This is a huge black mark for a website and websites which have poor uptime will soon lose any good rankings they have. With cloud hosting having multiple servers, even if one fails, your website will still be live thanks to the other servers located elsewhere.
Your Website’s Security Is Enhanced
Whilst no hosting service of any type can ever stop hackers targeting them, one significant benefit of cloud hosting is that they are regarded as more secure than hosting that uses a single server for each website. Specifics include cloud hosting companies investing significantly in security, built-in redundancy, and the fact that multiple data centres make it more difficult for hackers and those will malevolent intentions infiltrating a website and its data.
Cloud Hosting Is Ideal For Mobile Devices
It cannot have escaped your notice that everywhere you look, people of all ages are using mobile devices. This has manifested itself online, where the use of Google by mobile users exceeds that of desktop and laptops. This has also led to Google now favouring mobile searches to desktop.
With cloud hosting, you can take advantage of this fact because cloud hosting services provide several analytical tools that help you to ensure your website is mobile-friendly. With it being mobile-friendly, your website will be seen more favourably by Google’s algorithm when calculating its ranking.