7 Blogging Mistakes Lawyers Must Avoid

If you ask digital marketing experts what they regard as the essential elements of a campaign that would work for a local law firm, the vast majority will state “having a blog”. Blogs have been around for some time and there are millions of them online, however, even the merest of research will tell you that many of the people who own or manage those blogs are making fundamental mistakes.

For lawyers who want their website to rank well and who wish to use a blog as a means of achieving that, it would undoubtedly be frustrating to have done all the necessary work to build and establish a blog, only to find that the results achieved in terms of rankings were negligible. For that reason, we thought it would help by highlighting the seven biggest mistakes lawyers make regarding blogs so that you avoid the same errors.

Writing For Yourself, Not Your Audience

One of the biggest mistakes lawyers make when writing blog posts is they do so to satisfy themselves rather than thinking about those who will be reading them. There is little point in writing something that only you will relate to, enjoy, and find an interest in, if no one who visits your blog will.

Not Identifying Your Target Audience

Worse than not writing for your audience’s benefit, is not having an audience at all. Before you start a blog you must identify your target audience in terms of locality, demographics, and, crucially, what their needs are. Thereafter, everything you publish on your blog should have all of these audience traits in mind.

Creating Overly Formal Content

Whilst writing essays and assessments brimming with legalese may have satisfied your law professor, it will do little to retain your blog audience’s attention, most of whom will not have studied law. As such, seek to simplify legal jargon and set it at a level that can be understood by anyone who reads it.

Free Delivery at Myer - is it too little too late?

Free Delivery at Myer – is it too little too late?

Myer today announced that it is offering free shipping for online orders. According to the news.com.au report, currently $5million is spent on the Myer website annually, and there are ambitions to drive this closer to $50million.

Will free shipping make a difference?
But is it too little, too late? Australians are already shopping online at local and overseas retailers, but to achieve the ambitions stated by Myer, surely more than saving a few dollars on shipping will be required.

To counter the volume of online sales occurring at overseas retailers, some of the major retailers tried to pressure the government to lift the restrictions that allow purchases under $1000 to not have to pay GST.

It remains to be seen whether the small differences of free shipping or perhaps adding 10% to purchases if the GST was applied, will make Australians any more likely to shop online with local retailers.

The internet introduced transparency to the Australian shopper – it is incredibly simple for shoppers to gain an understanding of comparable prices, particularly at overseas retailers. Although retailers can explain away why they have to charge high prices, due to high local retail rental, higher local wages, ultimately many Australian shoppers still feel that prices are too high.

3 Reasons to Benchmark Your Online Marketing

3 Reasons to Benchmark Your Online Marketing

Why benchmark your online marketing activities? It’s a fairly simple question and there are a few compelling reasons why every organisation should take the time to regularly benchmark what they are doing.

Three of the main reasons to benchmark are:

1. Is your Online Marketing effective?

It’s the most obvious reason but still worth stating. Benchmarking allows you to measure your online marketing activities and understand your current state; – where you are – against where you want to be, assess how you are progressing against your strategic goals or objectives and determine if you are achieving the expected return on your investments.

Through benchmarking you will gain insight into your strengths and weaknesses and identify what’s working and what’s not in your online marketing activities. You’re then in a position to decide how to move forward.

Fundamentally this is the reason we carry out benchmarking in online marketing, but it’s not the only reason.

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